Measure Your Return With
Incentive-Based Advertising.

All marketing is about results.

Consistently profitable results are why we've become more than just a colorful direct mail magazine.

Advantage Magazine publishes 6 issues per year. Each edition is distributed and delivered to Dane County residents via the United States Postal Service. Each edition of Advantage reflects our emphasis on quality color printing, effective eye catching graphics and most importantly consumer response to our client’s advertisements… all for a fraction of the cost of other mass media like newspaper, radio and television.

A local Focus.

Although on occasion you will see a national advertisement in Advantage, we pride ourselves on bringing the messages of local merchants & vendors to Dane County residents. Our focus is to build national agency quality ads for our local Dane County advertisers allowing them to compete with small and big business alike.

Trusted and reliable Web Design and SEO Services

Through vendor partners we offer top quality web design and search engine optimization (SEO) services. It has taken many years to develop a team of highly skilled digital marketing  professionals. This website is an example of their fine work. Your businesses website is your businesses window to the world. It is essential that your website tells the world what your business does in a well organized, professionally designed manner.

In-house publications and small business printing.

Advantage Magazine is published by Printed Promotions, Inc. dba Direct Mail Works (a Dane County, family owned & operated business). In addition to the Advantage Magazine, Direct Mail Works offers a full line of more targeted direct mail products from our super cost effective Intellicard Postcard Program, New Mover Marketing, Radius Marketing, New Mother/Lifestyle Marketing to custom direct mail programs designed especially for your businesses exact needs.

We offer full professional design and printing services. We design and print anything from brochures, business cards, catalogs, club flyers, door hangers, envelopes, flyers, handouts, letterhead, menus, postcards, posters, roll labels, sell sheets and stickers. From design to destination we do it all.

Consumers Want To Read Your Ads

Give them an incentive today!