The Advantage Savings Magazine is mailed six times per year to over 190,000 residential addresses in Madison and surrounding communities. It is published by Printed Promotions, Inc. DBA Direct Mail Works., also the publishers of the Fistfull of Dollars Magazine, Homeowner’s Advantage magazine and other forms of direct mail marketing.
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Advantage Magazine East has a direct mail circulation of at least 98,000+ copies mailed East of the Capitol covering Madison’s entire East side plus surrounding areas such as Bristol, Cambridge, Cottage Grove, Deerfield, DeForest, Marshall, McFarland, Monona, Stoughton, Sun Prairie and Windsor.
Advantage Magazine West has a direct mail circulation of at least 106,000+ copies mailed West of the Camp Randall Stadium covering Madison’s entire West side plus surrounding areas such as Black Earth, Brooklyn, Cross Plains, Dane, Fitchburg, Mazomanie, Middleton, Mount Horeb, Oregon, Verona and Waunakee.
Since Advantage has a direct mail circulation, it can reach all living units in the target area (homes, flats, apartments or condos). This is something no radio station, television station or local newspaper can achieve.
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